OKC asks for public help in rebranding Will Rogers World Airport image

Will Rogers World Airport poised for continued growth, developments


The Oklahoma City Airport Trust is asking the public to weigh in on a rebranding effort for Will Rogers World Airport by taking an online survey.

“Oklahoma City continues to grow, and Will Rogers World Airport is a dynamic part of the City’s infrastructure,” Director of Airports Jeff Mulder said. “The terminal expansion and future growth of nonstop destinations and international travel mean the time is right to revisit current branding. We’re looking forward to an update that puts our very best foot forward for visitors and residents alike.”

OCAT and airport leadership identified the need for branding services and solicited requests for proposals from experienced organizations in mid-April. Nominee, a local brand studio, was chosen to complete the comprehensive rebrand. The company has partnered on place branding with organizations ranging from neighborhoods to nations. Previous local civic project experience includes Oklahoma City’s MAPS 4 branding and Visit OKC’s The Modern Frontier brand campaign.

“We’re thrilled to have been selected as the branding firm for Will Rogers World Airport,” Nominee’s founder and CEO Matt Stansberry said. “Place branding is something we care deeply about, and we love our Oklahoma City home. Will Rogers World Airport is the front door for OKC. We’ll pursue the project in ways that are thoughtful and responsible to bring to life a brand experience that’s meaningful for Oklahomans and shares the very best of OKC with visitors.”

The brief public survey is available at http://bit.ly/WRWASurvey or flyokc.com. Oklahoma City residents and airport visitors, including international travelers, are invited to share their feedback.

The survey will be available through Monday, Nov. 13.

Source: OKC press release