NW Arkansas group begins $1 million job advertising campaign


The business group Northwest Arkansas Council has launched a $1 million program aimed at filling an estimated 10,000 job openings in the region of Arkansas.

Called “Life Works Here“, the program is aimed at luring science, technology, engineering, arts and math workers to the area.  The six-month initiative, according to the Council will bring “to light the lifestyle and career benefits offered by the region.”

Some of those who apply could receive a $10,000 signing bonus.

The initiative is sponsored by the Northwest Arkansas Council and made possible by philanthropic support from the Walton Family Foundation at the recommendation of Steuart Walton and Tom Walton.

Northwest Arkansas is a region with low unemployment and two counties are as low as 3%.

“Northwest Arkansas has more than 10,000 job openings right now and has a shortage of talent to fill available STEAM jobs. We want to attract talent who will help us build a richer long-term talent pipeline that supports our thriving local economy,” stated the Council in announcing the initiative.

The organization is aiming its advertising efforts at not only the young but those tired of city life.

“With one of the best costs of living, plentiful outdoor lifestyle perks, nationally ranked arts, culture and cuisine scenes, and per capita income that’s 14% higher than the national average, the Northwest Arkansas region offers a unique opportunity to create balance for those eager to move from congested and expensive larger cities and suburbs.”