New Look at Valero’s Gas Pumps

Those Valero gas pumps in Oklahoma and around the rest of the country are getting a new look.

The San Antonio, Texas-based company is updating them with a new design named Vanguard.

The company’s switching to the new design at all convenience stores where its gasoline is sold. The switch involves 7,400 stations in the U.S. and changes will be completed in the next few months.

Two gas stations in San Antonio were the first to be updated.

Eric Fisher, the company’s Vice President of Wholesale Marketing and International Commercial Operations said it gives the firm’s marketers and distributors a fresh new look.

“Vanguard demonstrates our commitment to continue growing the Valero brand,” Fisher said in his statement. “The new look … is a significant investment in our business that we expect will appeal to consumers.”

More than a dozen alternative designs were considered and evaluated in a national consumer survey, Valero officials said. The Vanguard design was the overall favorite with consumers.