Chesapeake Energy is launching a new company logo for 2017, according to a news report by The Oklahoman.
Chesapeake employees were provided a first peek at meetings held this week. The new logo reflects changes in the company and the oil and natural gas industry, according to the report.
“Over the past three years, Chesapeake has transformed all aspects of our business, and we plan on transitioning to a revised logo in January which is not tied to a specific commodity and reflects our focus on being an unconventional leader in our industry,” said Gordon Pennoyer, a company spokesman.
The new logo eliminates Chesapeake’s blue natural gas flame and adds a green line that extends from the “h” which is interpreted to reflect a horizontal oil and natural gas well.
The transition to the new logo will take some time. The logo’s first use will occur in January on letterhead, documents and advertising. Eventually, the company will roll out the new logo to signage, oil storage tanks and buildings such as Chesapeake Energy Arena, Chesapeake Boathouse and other locations throughout the Oklahoma City metropolitan area.